Weaponized Marketing - Defeating Islamic Jihad With Marketing That Built World s Top Brands

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.

About the author

By Lisa Merriam and Milton Kotler

Summary

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.

Product details

• Authors: Milton Kotler, Lisa Merriam, Lisa Kotler Merriam
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 31.05.2020
• EAN: 9781538137536
• ISBN: 978-1-5381-3753-6
• No. of pages: 168
• Series: Security and Professional Intelligence Education Series; Security and Professional Inte
• Subjects: Social sciences, law, business > Political science > Political science and political education; Marketing und Vertrieb, POLITICAL SCIENCE / Security (National & International), Politics / Current Events, BUSINESS & ECONOMICS / International / Marketing, POLITICAL SCIENCE / Political Ideologies / Radicalism