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Drawing on an extensive review of the literature and statistical sources,
The Business of Scholarly Publishing examines the changing environment of scholarly publishing in the United States. Albert N. Greco analyzes the product, price, placement, promotion, and costs (including some P & L statements) of scholarly books and journals from 1945 to the present, with a primary emphasis on the period after 2010.
List of contents
- Preface
- Acknowledgments
- Chapter 1: The Changing Environment for Scholarly Publishing
- Chapter 2: The Product and Pricing of Scholarly Journals
- Chapter 3: The Promotion and Placement of Scholarly Journals
- Chapter 4: The Product and Pricing of Scholarly Books
- Chapter 5: The Changing World of Scholarly Books: The Impact of Technology, Money Flows, Open Access, and Libraries as Publishers
- Chapter 6: Managing in Turbulent Times: Toward New Business Strategies in Scholarly Publishing
- Index
About the author
Albert N. Greco is Professor of Marketing at Fordham University's Gabelli School of Business. He is the author or editor of 16 scholarly books and 10 professional books, 33 journal articles, and 25 book chapters. In addition to serving on the editorial board of three scholarly journals, Greco has also done extensive consulting work for Goldman Sachs, Morgan Stanley, and JP Morgan, among others. His books include The Economics of Publishing and Information Industries, The Book Publishing Industry, and The Culture and Commerce of Book Publishing in the 21st Century.
Summary
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. How are publishers adapting this evolving environment?
In The Business of Scholarly Publishing, Albert N. Greco examines this question through a detailed analysis of the business of the scholarly publishing in the United States since World War II. Drawing on an extensive review of the literature, statistical sources, and real examples from the author's experience in the industry, this book analyzes the changing circumstances of scholarly publishing. Greco turns a critical eye to the product, price, placement, promotion, and costs of scholarly books and journals with a primary emphasis on the trajectory over the last ten years. By including books, journals, pre-prints, and online repositories, the book covers the diverse range of academic publications and explains how publishers can address contemporary challenges across formats. Greco also pays special attention to the history and development of scholarly books and journals, intellectual property issues, contracts, and the impact of technology.
The first study wholly devoted to the subject, The Business of Scholarly Publishing offers critical insights into the evolving business strategies and structures of a resilient industry.
Additional text
From title page to last page, Albert Greco reminds us again that scholarly publishing is a business and will have a hard time surviving if its participants-from authors to administrators to librarians to publishing professionals in both the nonprofit and for-profit sectors-do not recognize that simple fact. Along the way he provides clear, concise explanations of contracts and copyrights that will benefit newcomers and refresh the memories of even seasoned publishers.
