Critical Branding - Postcolonial Studies and the Market

This book provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is broadly called 'the market' and the practice and positionality of postcolonial critics and their field, postcolonial studies.

List of contents

List of Figures Acknowledgments Introduction PART I Consolidating Postcolonialism 1 Reading the Longstanding Materialist Challenge PART II Reworking the Market 2 The Market: Permeation 3 Marketisation: Differentiation 4 The Brand Becomes the Product: Transformation 5 (Self-)Branding: Materialisation PART III Branding Postcolonialism 6 If You Don’t Brand Postcolonialism, Someone Else Will 7 Anti-capitalism as a Brand Narrative A Conclusion in Five Brand Acts Works Cited Index

About the author

Caroline Koegler is Assistant Professor of English at the University of Muenster, Germany. Holding degrees in both Literary and Cultural Studies and Business Management, she has published on refugees and the politics of performing the urban, Caribbean literature, queer sexualities/positionalities, Judith Butler, postcolonial intertextuality, the financial crisis, and the market and ideology in Postcolonial Studies (forthcoming). She is co-editor of Locating African European Studies: Interventions-Intersections-conversations (forthcoming).

Summary

This book provides an original answer to what Sarah Brouillette has called postcolonial studies’ ‘longstanding materialist challenge’, illuminating the relationship between what is broadly called ‘the market’ and the practice and positionality of postcolonial critics and their field, postcolonial studies.

Product details

• Authors: Caroline Koegler, Caroline (University of Munster Koegler
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2020
• EAN: 9780367503444
• ISBN: 978-0-367-50344-4
• No. of pages: 228
• Series: Routledge Research in Postcolonial Literatures
• Subjects: Fiction > Poetry, drama; Humanities, art, music > Linguistics and literary studies > General and comparative literary studies; LITERARY CRITICISM / General, LITERARY CRITICISM / Books & Reading, LITERARY CRITICISM / Subjects & Themes / General, LITERARY CRITICISM / Modern / General, Literary studies: post-colonial literature, Literary studies: postcolonial literature