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30 high-profile and celebrity breast cancer survivors and "previvors"--including Edie Falco, Sheryl Crow, and Athena Jones--lend their voices to this inspirational support and recovery roadmap for anyone braving a cancer diagnosis, along with their loved ones.
About the author
Ali Rogin is a producer with the
PBS NewsHour foreign affairs team, writing and reporting pieces for TV and the web. Her reports have also appeared on MSNBC, ABC, SiriusXM, and nationally-syndicated FM radio shows. Rogin is a ten-year veteran of D.C.’s political scene, covering the White House, Capitol Hill, and the State Department. She covered the 2012 presidential election, first as a campaign embed during the Republican primary, and then as part of the Obama re-election campaign press corps during the general election. During her senior year at New York University, she discovered she had the BRCA1 genetic mutation and decided to have prophylactic surgery before her graduation in 2009. A New Jersey native, Rogin lives with her husband in Washington, D.C.
Summary
Edie Falco, Sheryl Crow, Athena Jones, Heidi Heitkamp, and an inspiring array of other breast cancer survivors and “previvors” lend their voices to this collection of powerful stories
Drawing from first-hand interviews of successful, high-profile women from myriad industries and perspectives, award-winning journalist Ali Rogin brings together an all-star support and recovery team to inspire anyone confronting a cancer diagnosis, along with their loved ones.
Learn how preeminent actresses, musicians, politicians, journalists, and entrepreneurs faced a formidable disease and put it in its place. In their own words, the women of Beat Breast Cancer Like a Boss inform and encourage by sharing their experiences and advice: how they told loved ones about their diagnoses, navigated treatment options, and managed the work/life/cancer balance.
Rogin, too, faced great uncertainty when she tested positively for the BRCA1 genetic mutation at age twenty. She found answers in the vibrant community of breast cancer survivors and “previvors” who also stared down the odds. With her brave decision to undergo a prophylactic bilateral mastectomy before even graduating college, Rogin joined this diverse sisterhood of women confronting breast cancer in its many forms with dignity, strength, and humor.
Foreword
• Print and e-ARC distribution to trade and consumer media, both traditional and online.
• Targeted outreach to women’s and breast cancer awareness organizations, websites, podcasts, and publications.
• Social media marketing on Facebook, Twitter, and Goodreads giveaways.
• PR campaign with print, radio, and digital interview targets, including NPR and all major national television stations.
