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Zusatztext Lindstrom proves that, more often than not, the bigger your policy manual the smaller your organization's common sense. More importantly, he shows leaders at all levels how to reverse that alarming trend. Informationen zum Autor MARTIN LINDSTROM is a well-known international management consultant and best-selling business author who routinely sees various kinds of "corporate red tape" on a global basis. Over the years, he has learned how to quickly pinpoint and then eradicate these bothersome hurdles in companies of all sizes. Lindstrom is recognized as one of the world's most influential people (Time) and ranked among the world's top business thinkers (Thinkers50). Klappentext How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often.In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases customer retention.The stories in The Ministry of Common Sense are entertaining, troubling, eye-opening and recognisable to anyone who works in or leads an organisation of any size. It's easy to get blinded to problems right in front of you - but setting up your own Ministry of Common Sense will mean less time wasted on unnecessary things, less mistakes and misunderstandings, and a better way of working for all. Vorwort A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office Zusammenfassung A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office...
