Fr. 52.70

Four Hundred Million Customers - The Experiences - Some Happy, Some Sad - of an American in China and What They Taught Him

English · Hardback

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Four Hundred Million Customers (1937) is a collection of humorous essays and piquant anecdotes underpinned by well-informed insight and highlighted by witty drawings by G. Sapojnikoff. Like a bowl of salted peanuts, these vignettes make you want "more." The book was welcomed on its publication as the most entertaining and instructive introduction to the rapidly modernizing people of the new China and their resilient customs. While it has been taught in recent years at the Harvard Business School, the book - or at least its title - has been cited much more than read, usually to illustrate American illusions about the China market. Yet the book has lost none of its still perceptive insights into China, which is now more than triple "four hundred million."
"Crow, living in Shanghai [in the early twentieth century], wrote in a bemused manner about city dwellers. [While] Crow's book was of little value to the China watcher of the 1950s and 1960s . . . once Chinese reform and opening took off after 1978, the clever city dwellers that Crow described in the 1930s are a far better guide to the China of today than [Edgar] Snow's revolutionaries or [Pearl] Buck's peasants.
"I have a former student, a successful businessman, who opened a factory in Shanghai a few months ago. On his reading stand he keeps a copy of Four Hundred Million Customers. 'No other book,' he said, 'including many more contemporary works on the Chinese economy, provides as much insight into the business environment I face. And it helps me keep my sense of humor as I face the frustrations of doing business in China.' No need to repeat the wonderful stories and phrases found in the book. Enjoy."

- from the Introduction by Ezra F. Vogel

About the author

Carl Crow, an American, made Shanghai his home in the early 20th century and founded the country's first Western-style advertising agency.

Product details

Authors Carl Crow, Ezra F. Vogel
Publisher Eastbridge Books
Languages English
Product format Hardback
Released 31.05.2002
EAN 9781788690027
ISBN 978-1-78869-002-7
No. of pages 338
Dimensions 157 mm x 235 mm x 24 mm
Weight 717 g
Subjects Non-fiction book > History > Miscellaneous
Social sciences, law, business > Business > International economy

China, Asiatische Geschichte, Business / Economics / Finance, BUSINESS & ECONOMICS / Globalization, HISTORY / Asia / China

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