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In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.
List of contents
Introduction - Social Media Interaction and Digital Public Relations: The Example of Turkish Green Crescent Society - Data Storytelling and Digital Visualization - A Current and Capitalist Consumption Myth: Black Friday - Unexpected Events in Health Institutions and Digital Public Relations - Examining E-Complaints against Airline Companies in Terms of Public Relations - The Use of New Media for Digital Public Relations: The Case of Konya Universities - The Use of Digital Storytelling as a Public Relations Tool for Corporate Reputation: The Sample of Tat Gida Farmer Stories - Independent and Nonverbal Postmodern Relationship Forms in the Network Age - Organizations' use of Social Media from the Perspective of Dialogical Communication and Marketing-Oriented Public Relations - How Twitter Was Used during the 2018 Presidential Election by the Candidates in Turkey Image Creation in the Context of Dramaturgy - Theory - Social Media Presence of Banks in Terms of Public Relations: The Example of Ziraat Bank, Is Bank, and Kuveyt Türk Participation Bank
About the author
Bayram O¿uz AYDIN is Associate Professor at the University of Gaziantep. His areas of interest include online communities, network analysis, public relations education, online reputation management and crisis management.
Salih GÜRBÜZ is Assistant Professor at the University of Necmettin Erbakan. His areas of interest include new media, impression management and corporate image, political communication, social integration of immigrants and semiology.
Özlem DU¿AN is Associate Professor at the University of U¿ak. Her areas of interest include crisis communication, public relations education, public relations writing and health communication.
