Indian Movie Entrepreneurship - Not Just Song and Dance

List of contents

1. Indian Movie Entrepreneurship: Opening Credits 2. Indian Movie Diversity: The Different Woods 3. Entrepreneurial Movie Producers in India 4. Green Lighting: Resourcing Movies in India 5. Managing Indian Movie Stars: Starry Tantrums, Combination Craze 6. Blockbusters and Bombs in the Indian Movie Business 7. The Future of Entrepreneurship in Indian Cinema: Closing Credits

About the author

Rajeev Kamineni was actively involved in the production, marketing and business
development of 14 movies in the Indian movie industry. He was a member of
the board of the Indo Cine Appreciation Foundation (ICAF), and an organising
committee member of the Chennai International Film Festival (CIFF).
Ruth Rentschler OAM has more than 20 years’ experience in services, arts and
cultural management; and leadership in hospitality, the creative industries and academia.
She has similar experience working in governance, management and marketing
in the non-profit sphere at local, state, national and international levels. She was Head
of the School of Management and Professor of Arts and Cultural Leadership at the
University of South Australia.

Summary

The Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. The book provides expert insights into cultural entrepreneurship and the movie business in India.

Additional text

'Producers are the backbone of a movie industry and this book perfectly chronicles the challenges faced by movie producers' -- Arya, Actor and Producer
‘The Indian movie industry encompasses South, North, East and Western regions of India and it is much more than just Bollywood. I am glad that this book takes a holistic view and presents the span and depth of this industry.’ -- Katragadda Prasad, President, South Indian Film Chamber of Commerce
‘In the past 2 decades, by organising the Chennai International Film Festival, we have successfully placed Chennai on the World map of Cinema. This book takes a step forward in recording the cinema legacy of Chennai and pointing to its historical significance.’ -- Emanadar Thangaraj, Festival Director, Chennai International Film Festival
‘Born and brought up in the amazing world of Indian cinema, for me it is riveting to read the incredibly challenging journey of a film entrepreneur that is captured very well in this book’ -- Sanjay Wadhwa, Third generation movie entrepreneur, financier, distributor and content aggregator

Product details

• Authors: Rajeev Kamineni, Rajeev (University of South Australia) R Kamineni, Rajeev Rentschler Kamineni, Ruth Rentschler, Rentschler Ruth
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.06.2020
• EAN: 9781138393837
• ISBN: 978-1-138-39383-7
• No. of pages: 134
• Series: Mastering Management in the Creative and Cultural Industries; Discovering the Creative Industries
• Subjects: Humanities, art, music > Art > Photography, film, video, TV; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / New Business Enterprises, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Quality Control, BUSINESS & ECONOMICS / Industries / Entertainment, India, Films, cinema, Sales & marketing management, Film, TV and Radio industries, Cinema Industry, PERFORMING ARTS / Film / Direction & Production, Sales and marketing management, Entrepreneurship / Start-ups