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List of contents
Part 1 Planning and delivery 1. What are international events? 2. The four pillars of international event delivery. 3. Evaluating international events. Part 2 Internal forces 4. Strategic use of events by authorities. 5. Staffing international events. 6. Crossing cultures and crossing borders. Part 3 External forces 7. Access. 8. Key stakeholder implications. 9. Globalisation and international events. 10. Sustainable international events – an oxymoron? 11. Digital communication
About the author
W. Gerard Ryan teaches international events management at institutions around Europe and Scandinavia and continues to perform internationally as a musician. With three international event careers as a musician, a venue and festival manager, and an academic, he has developed a unique understanding of international events.
Summary
This book provides a comprehensive overview and examination of the international aspect of Events Management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events.
Additional text
‘This timely and insightful publication is devoted to exploring international events from the outset. It has a clear vibe about it that offers understanding, explanation, analysis and examples from a myriad of international events. For educators and learners alike it’s a highly focused, informed read; one that adds considerably to the canon of literature on events.’
Dr Graham Berridge, Head of Department for Events, University of Surrey
‘An excellent textbook which provides substantial and detailed focus upon internationally focused events. This book will be a great resource to students and academics within event studies. The book contains some really good case studies and insights into international events from a theoretical and practical perspective.’
Dr Allan S. Jepson, Senior Lecturer and Researcher in Event Studies, University of Hertfordshire
‘The author is to be congratulated for focusing on these significant, but in the literature so far, under-acknowledged dimensions of the events industry. This book will make a major mark on the knowledge ‘landscape’, and readers will benefit especially from its highly accessible integration of concepts and practice.’
Dr Paul Fallon, Senior Lecturer in Tourism, Hospitality and Event Management, University of Central Lancashire
