The Current Perspective on Social Media

As a result of the developments in the IT sector, social media has become an effective phenomenon in political, economic, social and cultural terms. Social media emerges as a structure that touches all areas of life. In this study, social media is evaluated as a whole in terms of individual categories as well as individual use. In addition, it is aimed to explain the term of social media, its application areas, what is its purpose and the positive and negative factors it brings with it. Social media is presented to the reader by analyzing it by different disciplines.

List of contents

Social media use of companies in public disclosure - Social media and the Turkish foreign policy - The place and importance of emojis in social media marketing - «Youtube» as a social media tool and «Youtuber» as a new job - Social media analytics - How does social media effect international trade?

About the author

Yalç¿n Kahya holds a Master of Science in Business Administration from Beykent University, Istanbul (Turkey), and a PhD in Sociology from Maltepe University, Istanbul (Turkey). His research interests include crime and deviation. Currently he is working as an Assistant Professor of Sociology at Band¿rma Onyedi Eylül University in Bal¿kesir (Turkey).

Product details

• Assisted by: Yalç¿n Kahya (Editor), Yalçin Kahya (Editor)
• Publisher: Peter Lang
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2019
• EAN: 9783631803271
• ISBN: 978-3-631-80327-1
• No. of pages: 116
• Dimensions: 148 mm x 6 mm x 210 mm
• Weight: 162 g
• Illustrations: 17 Abb.
• Subjects: Social sciences, law, business > Media, communication > Miscellaneous; Soziale Medien / Soziale Netzwerke, Emojis; socialmedia; SocialMediaAnalytics; SocialMediaTool; youtuber