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Call the shots, run the show and be in charge of your own life with this energizing and helpful guide to starting your own business.
List of contents
Chapter - 00: Introduction - Be your own boss; Section - ONE: Dream it; Chapter - 01: Why should you be your own boss?; Chapter - 02: The difference between success and failure; Chapter - 03: How to create a business idea; Section - TWO: Plan it; Chapter - 04: From dreaming to planning; Chapter - 05: Raising funds; Chapter - 06: How to make the important first step; Section - THREE: Do it; Chapter - 07: Building your systems and processes; Chapter - 08: Finding your customers and marketing; Chapter - 09: Moving towards the bigger picture - Scaling your business; Section - FOUR: Scale it; Chapter - 10: An introduction to scaling; Chapter - 11: Scaling 101 - The growth model; Chapter - 12: Scaling 101 - The funding model; Chapter - 13: Scaling 101 - The staffing model; Chapter - 14: Scaling 101 - The leadership model; Chapter - 15: Final words of advice; Chapter - 16: Notes; Chapter - 17: Index
About the author
Carl Reader is a serial entrepreneur, speaker and business commentator, and the chairman of business advisory firm d&t. During his long and varied career, he has bought and sold, founded and co-founded and invested in and sought investment for businesses. He has helped countless business owners either start or grow their business through his columns, keynote talks and advice.
Recognized as one of City AM's Top 100 Entrepreneurs in 2016, he is Chair of the Practitioners Panel at ACCA, a former board director of the British Franchise Association and an Ambassador for the Association of Independent Professionals and Self-Employed.
Summary
Do you dream of ditching the day job, doing your own thing and being your own boss? Are you ready to Boss It?
In this invigorating and highly practical book, serial entrepreneur Carl Reader provides exactly the fire and guidance you need to get started. Designed to cut through the business jargon, this handy guide will take you through everything you need to establish and run your own business - from the mindset it takes to turn a dream into a plan, to the need-to-know practical stuff for running and growing a business.
Featuring case studies, templates and exercises to help you put what you read into action, and turn that dream into a reality, this motivational book will enable you to be your own boss, to take control of your income, your time and your life... and Boss It.
Foreword
Is written by successful serial entrepreneur Carl Reader, from his wealth of business experience, in clear and plain language to cut through the business jargon
