Imagining Consumers - Design and Innovation From Wedgwood to Corning

Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.
Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
--Nic Maffei "Ethics, Place and Environment"

About the author

Regina Lee Blaszczyk, Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Philadelphia.

Summary

Case studies illuminate decision making in key firms-including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works-and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

Product details

• Authors: Regina Lee Blaszczyk, Blaszczyk Regina Lee, Tbd
• Publisher: Johns Hopkins University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 29.02.2020
• EAN: 9781421437248
• ISBN: 978-1-4214-3724-8
• No. of pages: 408
• Series: Studies in Industry and Society; Studies in Industry and Societ
• Subjects: Natural sciences, medicine, IT, technology > Technology > General, dictionaries; Non-fiction book > History > Miscellaneous; Social sciences, law, business > Business > Individual industrial sectors, branches; Geschichte der Naturwissenschaften, Industrien und Branchenstudien, SCIENCE / History, BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Corporate & Business History, HISTORY / United States / 20th Century, Business / Economics / Finance, Behavioural economics, History of engineering & technology, History of the Americas, History of specific companies / corporate history