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The guide to data and statistics for anyone who hates numbers and need a simple way to better understand what data is really telling you from former Googler and current Amazon Product Manager Neal H. Patel. The Internet has turned us into a society that runs on data, and most of us feel out of our depth. This book helps make statistics accessible to everyone, especially those of us who find numbers intimidating, or just dislike them altogether.
Here are some of the things you’ll learn in this book:
- What are the four essential traps that ruin survey data, how do can you avoid them?
- Why do creative, right-brained people have a natural advantage in learning statistics?
- How can I be sure that the data I’m looking at gives me an accurate picture of what’s happening in the real world?
In addition, you will learn statistics the right way–using your visual brain, simple math, basic (very basic) algebra, and even a little philosophy and creative writing. With these five tools you’ll learn everything from how to create and analyze your own surveys to understanding what data really means.
If you’ve ever said “I’m bad with numbers” this book is for you. If you’re in a job where you need to get fluent in statistics, fast--this book is for you. Even if you just want to know how to make sense of opinion polls during the next election, this book is for you.
About the Non-Obvious Guide Series - Like having coffee with an expert.Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for getting more done and achieving more results on LinkedIn
About the author
Neal Patel, is a Principal Product Manager at Amazon,
where he focuses on research & development. Before Amazon, Neal was a
founding member of Google's Advanced Technology & Projects (ATAP) group.
His work on novel, hybrid quantitative & qualitative research methods is
featured in Handbook of Anthropology in Business (2014). Neal was the lead
researcher behind Project Oxygen-a Wiley Award-winning study quantifying the
impact of effective people management featured in The New York Times and
Harvard Business Review. Neal is a Doctoral Candidate in Computational
Sociology at the University of Chicago.
Rohit Bhargava is the founder of the Non-Obvious Company and
entrepreneur having started three successful companies. He is widely considered
one of the most entertaining and original thinkers and speakers on marketing
disruption and innovation in the world. He is the Wall Street Journal
bestselling author of five books and teaches marketing and storytelling at
Georgetown University in Washington DC.
Summary
Statistics and the role it place in the world of business.
Foreword
- National Publicity campaign.
Virtual future summit and speaking tour.
Print, radio and digital advertising campaign.
Global influencer + corporate sales tour.
Syndicated podcast radio show.
Digital content placements on key select sites.
