Strategic Shopper Marketing - Driving Shopper Conversion By Connecting Route to Purchase With

Informationen zum Autor Georg August Krentzel is an expert in sales and distribution, marketing and shopper strategies with a PhD from the University of Economics and Business of Vienna. He is a former editor of the Bonnier Management Handbook in Sweden and author of books on international management and shopper marketing, as well as various articles. Klappentext Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution. Zusammenfassung Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution. Inhaltsverzeichnis 1. Shopper marketing and society 2. Strategic shopper marketing 3. The route to purchase 4.The route to market 5. Connecting the route to purchase with the route to market

Product details

• Authors: Georg Krentzel, Georg August Krentzel
• Publisher: Routledge Academic
• Languages: English
• Product format: Hardback
• Released: 31.05.2020
• EAN: 9780367192587
• ISBN: 978-0-367-19258-7
• Dimensions: 180 mm x 255 mm x 16 mm
• Series: Print on demand
• Subjects: Social sciences, law, business > Business > Miscellaneous; Business & Economics / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Marketing / Industrial, business strategy, Sales & marketing, Sales and marketing