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List of contents
Part A Setting the context. 1 Introduction: defining cultural tourism. 2. Challenges in achieving sustainable cultural tourism. 3. Issues, benefits, risks and costs. Part B Cultural Assets. 4. Cultural heritage management principles and practice (with special reference to World Heritage). 5. Tangible Cultural Heritage. 6. Intangible cultural heritage and creative arts. Part C Tourism, the tourist and stakeholders. 7. How tourism works. 8. The cultural tourism market: a cultural tourism typology. 9. Tourism attraction system, markers and gatekeepers. Part D Products. 10. Cultural tourism products. 11. Assessing product potential. 12. Market Appeal/Robusticity Matrix: a site specific auditing tool. Part E Operationalization. 13. Framework for understanding what is necessary for a successful attraction. 14. Applying planning and management frameworks. 15. Experience creation. Epilogue.
About the author
Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 35 years as an academic and consultant in the Asia-Pacific Region. Books include The Arts and Events with Lee Jolliffe (2014) and Cultural Heritage Management in China with Y.S.F. Lee (2009).
Bob McKercher is a Professor of Tourism at The Hong Kong Polytechnic University. He has wide-ranging research interests focused around special interest tourism markets, product development and consumer behavior. He received his PhD from the University of Melbourne in Australia, a Master's degree from Carleton University in Ottawa, Canada, and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy positions in the Canadian tourism industry.
Summary
Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. This edition bases the discussion of cultural tourism in the theory and practice of cultural and heritage management.
Additional text
'As they havedone throughout their careers, Hilary du Cros and Bob McKercheronce again help us think more clearly about cultural tourism. This well-written book provides coverage of a number of important issues in the field, captures its complexities and speaks to a broad audience of policymakers, administrators, students and teachers, who will find much to stimulate their thinking in this book.'Dr. Vicky Katsoni, President of the International Association of Cultural and Digital Tourism (IACuDiT), Assoc. Professor, University of West Attica, Greece
‘Cultural Tourism is essential reading for those involved in tourism and cultural heritage management, providing important new insights on visitor management, how to produce successful tourism products and how to evaluate products with the potential to deliver quality experiences.’
Prof. Claire Smith, Flinders University, South Australia
