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Reel in the Profits with YouTubeYouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today.
Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.
From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you:
- Set up your channel and become a YouTube Partner to start monetizing your videos
- Create a virtual community that uses and loves your products
- Cater your videos to your target audience at every stage-pre-production, production, post-production, and promotion
- Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more
- Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites
- Make a video go viral with the help of blogs, websites, and other online resources
Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
List of contents
Preface: On YouTube, You or Your Business is the Star
Part 1: Using YouTube to Market and Promote Your Business
Chapter 1: Using YouTube as a Promotional and Marketing Tool
Chapter 2: Ten Ways People, Companies, and Organizations Are Successfully Using YouTube
Chapter 3: Planning Videos That Will Capture Your Viewers' Attention
Chapter 4: How to Start Your Own YouTube Channel
Chapter 5: Interacting with Viewers and Subscribers
Chapter 6: Promoting Your YouTube Videos
Chapter 7: Monetizing YouTube: Getting Paid for Your Video Views
Chapter 8: Go Live with Your Broadcasts
Part II: Producing Your Own Videos
Chapter 9: The Equipment You'll Need
Chapter 10: Selecting the Right Video Camera
Chapter 11: Filming YouTube Videos
Chapter 12: Editing Your YouTube Videos
Chapter 13: Uploading Your Videos to YouTube
Part III: Expert Advice
Chapter 14: Learn from Business Owners and Entrepreneurs
Chapter 15: Hiring Help: The YouTube Services Industry
Chapter 16: Specialized Advice
Part IV: Appendix (Resources)
About the author
For more than 30 years,
Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Jason R. Rich is the bestselling author of more than 40 books covering a wide range of topics, including computers, ecommerce, personal finance, career-related topics, and travel and entertainment. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites
Jason R. Rich is the best-selling author of more than 40 books covering a wide range of topics, including computers and ecommerce. He also contributes regularly to major daily newspapers, including the
New York Daily News, as well as national magazines and popular websites.
Summary
The Ultimate Guide to YouTube for Business helps small business owners create marketing videos to help promote their products, share their story, build a community around their brand without spending a fortune—all the while making money.
