Lessons from Trump's Political Communication - How to Dominate the Media Environment

This book explores Donald Trump's political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump's jokes, mockeries and distinct rhetoric - showing similarities to rhetorical strategies of Nazis during the 1930s - help him impersonate the populist 'everyday man' who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media's news logics and taken advantage of the American public's lack of trust in journalism.

List of contents

Chapter 1. Disintermediator-in-Chief.- Chapter 2. The Permanent Campaigner.- Chapter 3. The Clowning Performer.- Chapter 4. The Fascist Rhetor (The Incendiary Populist).- Chapter 5. Exploiting the media ecosystem.

About the author

Marco Morini is Assistant Professor in Political Science at the University of Rome "La Sapienza", Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.

Product details

• Authors: Marco Morini
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 01.04.2020
• EAN: 9783030390099
• ISBN: 978-3-0-3039009-9
• No. of pages: 126
• Dimensions: 151 mm x 15 mm x 217 mm
• Weight: 308 g
• Illustrations: XI, 126 p.
• Series: Political Campaigning and Communication
• Subjects: Social sciences, law, business > Political science > Political science and political education; Marktforschung, Politikwissenschaft, Marketing und Vertrieb, Politik und Staat, Politische Führer und Führung, DonaldTrump; Disintermediation; Twitter; socialmedia; modernAmericanpolitics; mediaandpolitics; fakenews; 2016USPresidentialCampaign; permanentcampaign; PoliticalMarketing; politicalrhetoric; comediansandpolitics; populism; politicalbehaviour; Nazirh