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List of contents
About the Guest-Editor Introduction Entrepreneurial Practice: New Possibilities for a Reconfi guring Profession
Early Pioneers
Technology and Disruption
Tech-Enabled Architect-Entrepreneurs
Disruption and the Reassertion of Architecture
Notes
Empowering Design: Gehry Partners, Gehry Technologies, and Architect- Led Industry Change
Building the Master Model
Creating a Think-Tank
Expanding the Mission
The Evolution of a Specialised Practice: Consulting and Contracting in the Integrated Envelope Deliv
Crossing Over Into Contracting
And Pulling Back
Opportunities, Capabilities and Values
New Modelsof Building: The Business of Technology
A New Model, a New Business
What Really Matters
Getting Paid
Notes
Disrupting fromthe Inside: UK Archipreneurs
A High-Tech Lineage of Entrepreneurism
Embracing Internal Change
Notes
Is Bigger Better?: The Rise of Specialisation in Professional Practice
New Competitive Shifts and Vertical Integration
Specialisation in Large Firm Practice
Small-Firm Impact
The Future of Specialisation
Design, Dataand Liveability: The Role of Technology Within the Future of an Expanded Profession
Entrepreneurialism: Organisation and Leadership
Integrating Technology: Living Laboratories
Developing New Technologies on the Product Scale
Futurism and the Futureof Architecture
Mind the Gap: Architecture and the Absurdity of Self-Imposed Limitation
One Model
Shifting Definitions
Structural Obstacles
Cautionary Tales
A Provocation
Notes
Collaborative Networks of Robotic Construction
REDEFINING THE ARCHITECT AS MASTER BUILDER
TOOLKITS: MACHINE, SOFTWARE, CRAFT
COLLABORATIVE PLATFORM
PLURAL SUBJECTS IN DESIGN/ CONSTRUCTION PRACTICE
Notes
The Distractionsof Disruptions: Technical Supply inan Era of Social Demand
Adventures in Disruption
Testing the Limits of the Design Business Model
Directions of Disruption
Turning the Direction of Practice
Notes
Better Development: AlternativeValue Creation
Team and Project Organisation
Firm Composition
Building Community
Scaling to Change
Architectureat Scale: Reimagining One-Off Projects as Building Platforms
Embracing Technology
Vertical Integration
Productised Design
Integrated Design
Notes
Automation andMachine Learningin Architecture: A New Agenda for Performance-Driven Design
PLUGGING THE GAPS
UNIFIED MACHINE LEARNING
Anti-Entrepreneurs: Using Computation to Unscale Production
Beginnings
Generative Jigsaw Puzzles: Computation + Craft
Kinematics Dress: Computation + Customisation
Bio-printing Organs: Computation + Interdisciplinarity
Computation + Unscaling
Architects =Innovators(sometimes)Innovators ¿Entrepreneurs(most of the time)
Structuring the Innovation Process
New Mediums
New Materials
New Scope
Innovator or Entrepreneur?
From Another Perspective: On Refl ection:Beautifully Disrupted Architectural Art
Aesthetic Encounters in the Contemporary City
Psychic Mobility and Mirrors
Notes
Contributors
About the author
Dennis Shelden is an Associate Professor at the School of Architecture at Georgia Tech and Director of the Digital Building Laboratory. He was previously Associate Professor of Practice in Design Computation at MIT's School of Architecture and Planning (2005-16). He is an expert in the application of digital technologies in building design and construction. He has lectured and written widely and is a frequent contributor to AD. He led the development of architect Frank Gehry's digital practice as Director of R&D and Director of Computing. He then co-founded Gehry Technologies, serving as Chief Technology Officer on the development of several software products and Project Executive on numerous ground-breaking building projects.
