Supreme

L'histoire de cette boutique new-yorkaise, devenue une marque spécialisée dans le streetwear. Créée en 1994, elle a su se construire une image iconique grâce à des campagnes publicitaires irrévérencieuses. L'ouvrage analyse son évolution, les choix de communication, notamment sur les réseaux sociaux, le recours à des éditions limitées pour créer la demande ou à des collaborations prestigieuses.

Report

"""Unbound by trends, there's a simple thumping heart at Supreme's core. The brand remains inspired by moments in time in NY. It's as simple as that stimulated by the NY streets, for those streets, and beyond."" Jeremy Abbott, British GQ
""James tapped into a secret sauce... and they've kept strong because youth propels the culture, and they are always on the side of the youth. You can't fake that."" Harmony Korine, as interviewed by Vogue
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Product details

• Authors: James Jebbia, Supreme
• Assisted by: Suprem (Editor), Supreme (Editor)
• Publisher: Phaidon
• Languages: English
• Product format: Paperback / Softback
• Released: 29.01.2020
• EAN: 9781838660314
• ISBN: 978-1-83866-031-4
• No. of pages: 352
• Dimensions: 240 mm x 300 mm x 30 mm
• Weight: 1765 g
• Subjects: Humanities, art, music > Art > Interior design, design; Mode, Mode- und Styleguides, Bekleidung / Mode, Entwurf / Mode, Mode; Scateboard; Modelabel; Kult; Streetware