Unending Capitalism - How Consumerism Negated China''s Communist Revolution

In this provocative account, Karl Gerth argues that consumerism rather than communism explains the history of China since 1949.

List of contents

Introduction: consumerism and capitalism; 1. Self-expanding and compulsory consumerism; 2. Building state capitalism across 1949; 3. Soviet influences on state consumerism; 4. State consumerism in advertising, posters, and films; 5. State consumerism in the service sector; 6. Consumerism in the cultural revolution; 7. The Mao badge phenomenon as consumer fad; Afterword; Bibliography; Index.

About the author

Karl Gerth is Professor of History at the University of California, San Diego, where he holds the Hwei-Chih and Julia Hsiu Chair in Chinese Studies. His earlier books are As China Goes, So Goes the World (2010) and China Made: Consumer Culture and the Creation of the Nation (2003).

Product details

• Authors: Karl Gerth, Karl (University of California Gerth, Gerth Karl
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 31.07.2020
• EAN: 9780521868464
• ISBN: 978-0-521-86846-4
• No. of pages: 394
• Subjects: Humanities, art, music > History > Regional and national histories; Social sciences, law, business > Business > General, dictionaries; Wirtschaftsgeschichte, China, Asiatische Geschichte, Postwar 20th century history, from c 1945 to c 2000, BUSINESS & ECONOMICS / Economic History, HISTORY / Asia / General, BUSINESS & ECONOMICS / Economics / Macroeconomics, Business / Economics / Finance, Later 20th century c 1950 to c 1999, Asian History, Consumerism, c 1945 to c 2000 (Post-war period)