Good Company - How to Build a Business without Losing Your Values

In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team, not a family' (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the CEO of The Communications Store explains how she built one of the world's most respected PR & communication companies without compromising her morals, her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

About the author

Julietta Dexter founded The Communications Store in 1995 with £600 and two clients. Two decades since, TCS has become the premier strategic brand development, communications and PR company in the UK and US for the world's best brands in fashion, beauty and lifestyle. It has offices in London and New York. In 2017 it was named as one of the Sunday Times Top 100 Small Companies to Work For.

Summary

One of the UK's leading women CEOs explores a new paradigm for long-term business success.

Foreword

One of the UK's leading women CEOs explores a new paradigm for long-term business success.

Product details

• Authors: Julietta Dexter
• Publisher: Atlantic Books
• Languages: English
• Product format: Hardback
• Released: 02.04.2020
• EAN: 9781838951252
• ISBN: 978-1-83895-125-2
• No. of pages: 272
• Dimensions: 144 mm x 223 mm x 35 mm
• Weight: 610 g
• Subjects: Social sciences, law, business > Business > General, dictionaries; Business and Management, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Women in Business, BUSINESS & ECONOMICS / Business Etiquette, Business & management, business strategy, Working patterns and practices, Advice on careers and achieving success, Gender studies: women and girls, Business communication and presentation