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Relationships sustain us.
Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, sports friends, neighbours, or casual acquaintances? It is safe to say that without relationships, we would be nowhere.
Mere shells of ourselves.
The same truth applies to the business world. In fact, relationships are the real DNA of the business world.
And, yet, very few business people see their relationships as a personal core asset, one that can be cultivated, nurtured and expanded into a key method of creating ongoing opportunity for themselves, and for everyone they meet.
We've written this book to recognize and honour this most undervalued asset in our business lives. Our goal is to help our readers, our clients, and our network members take advantage of the best asset that they have.
And have fun while doing so!
As experts in the two most important channels for tapping into the full potential of our business relationships, we have joined forces to help our readers grow their relationships by growing themselves, both on- and offline.
Together, in Your Personal Marketing Playbook, we explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve - while enjoying their lives.
We call this collection of activities "Personal Marketing."
We've developed a formula to help our readers see their opportunity more clearly, and it summarizes our recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today:
Referral Marketing + Content Marketing = Personal Marketing = Success
We hope that you enjoy learning more about your wonderful asset. We also hope that the valuable knowledge in Your Personal Marketing Playbook brings you abundance beyond your wildest dreams
Best wishes for a smooth climb to success!
Susan Crossman
Oakville, Ontario, Canada
Paula Hope
Town of Blue Mountains, Ontario, Canada
About the author
Author Susan Crossman is an online marketing consultant who helps her clients develop, manage, and leverage the web-related content they need to grow their business with clarity and authority.
She has already written a highly informative book on the topic, Content Marketing Made Easy - Why You Need It/How To Do it.
She has an extensive background as a professional writer and marketer and she is tenaciously focused on helping her clients untangle the often overwhelming task of showing up more powerfully online while leveraging the internet's vast possibilities for revenue generation.
The field of online marketing is changing all the time and Susan is focused on ensuring her clients get involved with it in ways that are aligned with their goals, their interests and their budget.
