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The volumes in this series may be likened to a complete case study of Tesla through the end of 2018.
Many popular media articles are excerpted, abridged to illustrate points of theoretical emphasis. This keeps the story alive, meaningful, and urgent.
Strategic management is a corpus of scholarship in the Academy of Management, as is technology and innovation management. Project management is found academically within operations management, and led in practice by the Project Management Institute. The volumes in this series intersect where these fields meet and capital projects are planned, budgeted, and financed.
Volume I tells the Tesla story and then presents chapters that address, in order: corporate governance and project stakeholder or communication management, project portfolios as strategic corporate portfolios, and an executive-level review of the best-practice project management paradigm, as applied to capital projects. The epilogue takes the story through the end of 1Q2019 and offers additional commentary.
About the author
Dr. Robert N. McGrath, PhD, MBA, PMP, graduated from the U.S. Air Force Academy and served five years in logistics fields. He worked in aerospace environments as a logistician, engineer, and manager for Texas Instruments, General Electric Aircraft Engines, and the Lockheed Aeronautical Systems Company. He completed a PhD in business administration at LSU, and entered academia full-time. He served as MBA/EMBA program director, and was director of the largest online project management curriculum in the world. He has published over 75 scholarly, pedagogical, and practitioner items. In 2007, he became a PMI Project Management Professional (PMP) and afterwards, taught mostly online. He is now retired to continue writing. His 1996 PhD dissertation addressed the electric vehicle industry of that day, a content analysis of 2,000 media items of biases for and against battery technologies as theory would predict. The events that have transpired since 1996 are consistent with that dissertation, motivating further study culminating in this book series.
