Video Marketing for Marketers - Building Trust, Engagement, and Conversion on the Customer Journey

If you're looking to build trust with your customers, the best way to do so is with video marketing. The statistics back this up: 90 percent of customers say video helps them make buying decisions, 64 percent say they're more likely to buy after seeing a video, and video marketers get 66 percent more qualified leads per year. However, you can't capitalize on these benefits if you don't know how to get started with video marketing.
Adrian Sandmeier is here to help you kickstart your efforts with video and produce stellar work capable of closing deals. After assessing your situation and capabilities, you'll learn how to match each step of the customer's journey with the right type of video. You'll no longer have to guess whether an explainer video or a customer testimonial will be most effective when a customer gets stuck in your sales cycle.
You'll also learn how to distribute videos, then measure and analyze results so you're set up for success, now and in the future. If you want deeper customer relationships that drive results, Video Marketing for Marketers is the blueprint you need.

Product details

• Authors: Adrian Sandmeier
• Publisher: Lioncrest Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2019
• EAN: 9781544505923
• ISBN: 978-1-5445-0592-3
• No. of pages: 254
• Dimensions: 140 mm x 216 mm x 15 mm
• Weight: 363 g
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > IT; Social sciences, law, business > Business > Advertising, marketing; Digitales Video: professionell, Computers - Digital Media, BUSINESS & ECONOMICS / Marketing / Direct, COMPUTERS / Digital Media / Video & Animation