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It was as if American television audiences discovered the musical in the early 21st century. In 2009
Glee took the Fox Network and American television by storm with the unexpected unification of primetime programming, awkward teens, and powerful voices spontaneously bursting into song. After raking in the highest rating for a new show in the 2009-2010 season,
Glee would continue to cultivate rabid fans, tie-in soundtracks and merchandising, and a spinoff reality competition show until its conclusion in 2015. Alongside
Glee, NBC and Fox would crank up musical visibility with the nighttime drama
Smash and a string of live musical productions. Then came ABC's comedic fantasy musical series
Galavant and the CW's surprise Golden Globe darling
Crazy Ex-Girlfriend. Television and the musical appeared to be a perfect match.
But, as author Kelly Kessler illustrates, television had at that point been carrying on a sixty-year, symbiotic love affair with the musical. From Rodgers and Hammerstein's appearance on the first Toast of the Town telecast and Mary Martin's iconic Peter Pan airings to Barbra Streisand's 1960s CBS specials, The Carol Burnett Show, Cop Rock, Great Performances, and a string of one-off musical episodes of sitcoms, nighttime soaps, fantasy shows, and soap operas, television has always embraced the musical. Kessler shows how the form is written across the history of American television and how its various incarnations tell the stories of shifting American culture and changing television, film, and theatrical landscapes. She recounts and explores this rich, decades-long history by traversing musicals, stars, and sounds from film, Broadway, and Las Vegas to the small screen.
List of contents
- Introduction: Curtain Up on Primetime
- Chapter 1: Small Screen Singalongs: Television's Infancy and the Cultural Cachet of the Great White Way
- Chapter 2: "You Know, Carol, Comedy Variety's a Man's Game": Male Authorship, Female Performers, and Small Screen Musical Performance of the Sixties
- Chapter 3: Sequins and Songs on the Small Screen: 1970s Television Variety and the Popularization of the "BroadVegas" Hybrid
- Chapter 4: Quality and Class or Malls and Music Video: Early Cable Narrowcasts the Musical
- Chapter 5: Primetime Goes Hammerstein: The Musicalization of Primetime Fictional Television in the Post-Network Era
- Chapter 6: GLEEks of the Week, Stage Tube, and #racheldoesstuff: Social Media and the Hybridity of Broadway/Television Fandom and Promotion in the 21st Century Musical Series
- Chapter 7: The Hills are Alive with Live-ness (or Not): The Uphill Battle for the Millennial Television Musical
- Conclusion: Over the Rainbow, Across Screens, Online, or in your Roku Box
About the author
Kelly Kessler is Associate Professor of Communications at DePaul University and author of
Destabilizing the Hollywood Musical: Music, Masculinity and Mayhem (Palgrave, 2010)
Summary
Broadway in the Box shines a TV light on the musical's jump from Broadway, Hollywood, and Vegas to the small screen, bringing events together to craft a commentary on industry, economics, and entertainment. Broadway was always in the box; someone just needed to see what was on.
Additional text
Musicals have always been on television, as this superbly researched, deeply informed, and beautifully written bok demonstrates. Always attentive to the dynamics of race, gender, and class, Kessler leads readers through this fascinating history with affectionate humor and sharp insight. Broadway in the Box is a new and original account of both forms of entertainment media and a must-read book for Broadway musical and TV aficionados alike.
