Public Relations As Public Diplomacy - The Royal Bank of Canadas Monthly Letter, 1943-2003

Informationen zum Autor Sandra L. Braun is an Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada. Zusammenfassung This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. Inhaltsverzeichnis Part I: Background 1. Public Diplomacy and Public Relations: Two Parts of a Whole 2. RBC and The Letter: Case History and Background Part II: The Letter: On Diplomatic Mission 3. The Letter and Public Diplomacy 4: The Letter and Corporate Diplomacy 5. The Letter and Economic Diplomacy 6. The Letter and Cultural Diplomacy 7. Conclusion: Unravelling Public Diplomacy to See Public Relations

Product details

• Authors: Sandra L. Braun, Sandra L. (Mount Royal University Braun, Braun Sandra L.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 29.02.2020
• EAN: 9780367339746
• ISBN: 978-0-367-33974-6
• No. of pages: 70
• Series: Routledge Insights in Public Relations Research; Global PR Insights
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Canada, Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Corporate & Business History, Later 20th century c 1950 to c 1999, c 1945 to c 2000 (Post-war period)