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Essential Economics for Business, 6th edition
If you are a student on a business or management degree or diploma and taking a module which includes economics, then this text is written for you. Concise and accessible, this sixth edition focuses on the core economics you will need as a business student, or as a student studying a related discipline, such as management, in addition to key business-related topics, such as business organisation and strategy.
Numerous case studies and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economic growth and the state of the economy to levels of business investment, interest rates, employment issues, the prices that firms charge and the profits they make, corporate social responsibility, the rise of online shopping and Brexit.
A wealth of additional material to support your learning can be found on the Companion Website at www.pearsoned.co.uk/sloman and on the Sloman Economics News Site – a blog with regularly-updated news and current affairs, all linked to chapters in the book.
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.
Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury’s Graduate Development Programme and teaches Economics for non-economists courses across various government departments.
List of contents
Brief Contents
Preface
Publisher’s acknowledgements
Part A INTRODUCTION
1 Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
2 The working of competitive markets
3 Demand and the consumer
4 Supply decisions in a perfectly competitive market
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
5 Pricing and output decisions in imperfectly competitive markets
6 Business growth and strategy
7 Multinational corporations and business strategy in a global economy
8 Labour and employment
9 Government, the firm and the market
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
10 The economy and business activity
11 National macroeconomic policy
12 The global trading environment
13 The global financial environment
Websites appendix
Key ideas
Glossary
Index
About the author
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol
Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.
Discover more on our Sloman Economics news site.
Summary
If you are a student on a business or management degree or diploma and taking a module which includes economics, then this text is written for you. The text covers the core economics that you will need as a business student, but also various business-related topics not typically covered in an introductory economics textbook, such as business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment.
