Run With Foxes - Make Better Marketing Decisions

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.

He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.

Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.

Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.

About the author

Paul Dervan

Summary

Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

Product details

• Authors: Paul Dervan
• Publisher: Harriman House
• Languages: English
• Age Recommendation: from age 18
• Product format: Paperback / Softback
• Released: 30.04.2020
• EAN: 9780857197726
• ISBN: 978-0-85719-772-6
• No. of pages: 188
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, marketing; branding; advertising; business strategy