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Zusatztext ''The National Fabric' sheds new light on Britain's position in the global market place! and uncovers not only the paradoxical nature of the British fashion industry! but of the very sense of nationhood. By combining the scholarly approaches of cultural geography and fashion theory Alison Goodrum offers original and crucial insights into the contemporary! international culture of fashion! its dilemmas and the industry it supports.'Hazel Clark! Parsons School of Design! New York''The National Fabric' provides an important new approach to the analysis of fashion. ... This book will no doubt provide new ground for further interpretation and research into the geography of fashion.'Laura Jocic! Context: the Journal of the New Zealand Costume and Textile Section of the Auckland Museum Institute Informationen zum Autor Alison Goodrum is Lecturer in Fashion Theory in the department of Clothing Design and Technology at Manchester Metropolitan University! UK. Zusammenfassung British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. This book provides telling insights into the culture of fashion and the dilemmas of 'going global'. It argues that 'Britishness' is characterized less through a particular look than through its ambiguities. Inhaltsverzeichnis All Change Aboard the Fashion Express! Beyond the Big Hair: Geographies of Consumption, Globalization and Fashion A State of Disunion: Britishness and British Fashion Rising Sun, Setting Trends: Exporting British Fashion Chic Versus Geek: Locating Nation, Locating TasteWho Wears the Trousers? Fashion, Nation, Gender
