Wine By Design - Santa Barbara''s Quest for Terroir

"In the later-half of the twentieth-century the Santa Barbara, California wine industry became a vital part of the global wine community through a process of Wine By Design that utilized science, technology, and agribusiness capitalist tenants. This history, set in the context of nineteenth- and twentieth-century state, national, and global wine history, illuminates a story of how a regional wine industry became part of the national and international wine industry"--

About the author

Victor W. Geraci is a former food and wine history specialist at the Oral History Center at the Bancroft Library and author of Salud: The Story of the Santa Barbara Wine Industry.

Summary

Set in the context of the regional, national, and global wine community, this story of the Northern California wine industry illuminates a regional story of how the Santa Barbara wine industry found solutions to current market conditions while utilizing local traditions to develop a new version of local wine terroir.

Product details

• Authors: Victor W Geraci, Victor W. Geraci
• Publisher: University of Nevada Press
• Languages: English
• Age Recommendation: ages 10 to 16
• Product format: Paperback / Softback
• Released: 31.03.2020
• EAN: 9781948908443
• ISBN: 978-1-948908-44-3
• No. of pages: 264
• Subjects: Humanities, art, music > History > Regional and national histories; Non-fiction book > History > Regional and national histories; Social sciences, law, business > Business > Individual industrial sectors, branches; Amerikanische Geschichte, USA Westen, Business / Economics / Finance, HISTORY / United States / State & Local / West (AK, CA, CO, HI, ID, MT, NV, UT, WY), SOCIAL SCIENCE / Agriculture & Food (see also POLITICAL SCIENCE / Public Policy / Agriculture & Food Policy), BUSINESS & ECONOMICS / Industries / Agribusiness