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In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics.
So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level.
List of contents
ACKNOWLEDGMENTS TICK TICK TICK BOOM PART ONE: THE STORY WHY INVNT? WHY LIVE? CHALLENGE VERYTHING SECRET SAUCE: THE TRIBE PART TWO: THE WORK FROM CHAOS TO CLARITY: THE 7 STEPS OF INVNTion(TM) PERFORMANCE CONTENT AND THE BIG POWER OF SMALL DATA MAKERS' DOZEN FIRED/ACQUIRED/ FIRED/REACQUIRED ABOUT THE AUTHORS
About the author
SCOTT CULLATHER is the Co-Founder and CEO of INVNT, the global live brand storytelling agency(TM). A recognized industry leader, over the last 30 years he has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world's leading brands, companies and trade organizations.
On a wild ride fueled by inspiration and grit, their plans fell apart and their vision came together more than once. Eleven years later and with a combined 50 years' experience between them, they and a talented team of INVNTrs around the world have built the agency into one of the fastest-growing in the business, with a visionary culture, global offices, a powerhouse client list, and a stunning portfolio of game-changing work that's incited audiences to take a stand, make a choice, and pick a side.
