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What started as a way to connect with friends and family is now one of the largest advertising vehicles for small and large businesses. Facebook users make 2 billion searches every month researching everything from leading trends to local businesses. And with 94 percent of social media marketers using Facebook as an advertising platform, businesses won't want to be left in the dark. Perry Marshall, joined by co-authors Thomas Meloche and Bob Regnerus, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment
About the author
Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising and his previous edition of
Ultimate Guide to Facebook Advertising was hailed as a "must-read" for anyone selling on Facebook.
Summary
New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
Foreword
- Promotion to author’s combined, highly targeted subscriber base reach 400,000 small business owners and 100,000 combined social following
- Promotion to Digital Marketer’s subscriber base of 600,000 small business owners and it’s 250,000 unique monthly visitors
- Book launch web event will coincide with an online course and participation of notable social media marketing experts
- Marshall has an extensive online platform reach—list of 200,000+ interested in online advertising, 20,000+ specifically interested in Facebook, and 60,000+ who actively respond to author communications
