Ultimate Guide to Social Media Marketing

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the most market-savvy social media networks.

List of contents

Chapter 1: What Is and Isn't Social Media

Chapter 2: The Role of Social Media Within Content Marketing

Chapter 3: Understanding Today's Social Networks

Chapter 4: Understanding Today's Format Types

Chapter 5: How to Craft Your Social Media Strategy

Chapter 6: How to Create Images for Social Media

Chapter 7: How to Leverage Video

Chapter 8: How to Leverage Chat Bots & Automation

Chapter 9: How to Leverage Paid Social Media

Chapter 10: How to Leverage Influencer Marketing

Chapter 11: How to Repurpose and Reuse Social Content

Chapter 12: How to Build Your Marketing Team

Chapter 13: How to Measure Success

Chapter 14: How to Iterate and Improve

Chapter 15: Glossary

About the author

Eric Butow is the owner of Butow Communications Group (BCG) in Jackson, California, which offers online marketing ROI improvement services for businesses. Eric founded BCG in 1994 specializing in desktop publishing and graphic design, and soon offered technical writing and web design services as well.

After Eric graduated from California State University, Fresno in 1996 with a master¿s degree in communication, he moved to Roseville, California and continued to build his business. He worked with a wide variety of businesses from startups to large companies including Adobe, Cisco Systems, HP, and Intel.

Eric began his book authoring career by writing Master Visually Windows 2000 Server in 2000. Since then, Eric has written 30 more technical books as an author, co-author or, in one case, as a ghostwriter. Eric¿s most recent books are Samsung Gear S2 for Dummies (Wiley), Instagram for Business for Dummies (Wiley), and Pro iOS Security and Forensics (Apress).

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn¿s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016.

Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, CBS Radio LA, and numerous other podcasts and publications. She is the author of Instagram for Business for Dummies, The Ultimate Beginner's Guide to Instagram and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy.

Stephanie Liu is one of the most sought-after international speakers on live video, known for her dynamic stage presence and cutting-edge Facebook engagement tactics.

She led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diegös leading ad agency and has created powerful campaigns for small businesses to giant, multimillion-dollar corporations. As a digital marketing strategist, she spent a decade deep in the trenches of agency life where her experience opened doors to working with big brand names such as Coach, Givenchy, Nike and Sony Pictures Entertainment. Her work has been recognized and awarded by Online Marketing Media and Advertising (OMMA) and PR Daily. Stephanie is most notably known for her Facebook Live show called Lights, Camera, Live®, where she helps businesses succeed with live video.

Amanda Robinson is the founder of The Digital Gal. She is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. She advises Social Media Examiner¿s membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads, to Analytics, to Messenger Marketing Chatbots.

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In recent projects, Amanda was a key player in #RoadToSocial, a Social Media Road trip across the US Midwest covering 3 back-to-back digital marketing conferences with 1.9M reach and 20.3M impressions on the #RoadToSocial content. Amandäs real flair for digital marketing comes with her hands-on experience with extreme deep dives into data analysis focusing on analytics, SEO, ad targeting, split testing, and ways to make your marketing dollars more efficient.

Mike Allton is a Content Marketing Practitioner¿a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales.

He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse. As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.

Summary

Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

• Why businesses need to embrace social media marketing
• Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
• Learning how to craft your business’s social media strategy using today’s formats
• How to leverage images and video in your social media outreach
• Leveraging chat bots, paid social media, and influencer marketing
• Building your business social marketing team
• Measure your social media outreach progress and improve your performance over time

Foreword

Co-authors have assembled a launch squad made up of hundreds of paying members to help promote the book at launch

Launch will include live video broadcast, coordinated blog content, email marketing, and social media activities to generate buzz and book sales

Co-authors have a total combined database of 35,000+ email subscribers

Outreach to influencers like Mari Smith, Guy Kawasaki, Mark Schaefer, Ann Handley, Melonie Dodaro, Goldie Chan, and many more

Author contributions to Social Media Examiner and Social Media today

Speaking engagements and media events for Jenn, Stephanie, Mike, and Amanda to come

Publicity via the Sacramento Bee and Sacramento Business Journal by Eric Butow

2020 Speaking Events:

March 2020: Jenn & Stephanie speaking at SMMW, San Diego, CA (draws Internationally viewers)

April 2020: Mike & Amanda speaking at Atomicon, UK

June: Jenn is speaking at State of Social in Australia

Product details

• Authors: Mike Allton, Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 25.08.2020
• EAN: 9781599186740
• ISBN: 978-1-59918-674-0
• No. of pages: 212
• Dimensions: 203 mm x 254 mm x 13 mm
• Weight: 458 g
• Series: Ultimate; Ultimate Guide
• Subjects: Social sciences, law, business > Business > Advertising, marketing; online marketing, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, BUSINESS & ECONOMICS / Marketing / Direct, Direct marketing / telemarketing