Get Your Data From Social Media - Little Quick Fix

Working with social media data requires a specific set of knowledge and skills which this Little Quick Fix provides!

List of contents

Can social media data meet my research needs?
How do I gather and use social media data ethically?
What social media data do I need?
How do I build an effective sampling strategy?
How do I extract data from social media platforms?
What steps should I take to plan my data collection?

About the author

Dr Nicola Thomas is an Associate Professor in Marketing at De Montfort University, Leicester UK. Nicola teaches several research-oriented modules, including dissertations and research projects, at both undergraduate and postgraduate levels. She enjoys teaching and researching using different research methods, both quantitative and qualitative in approach. In more recent years, Nicola has become particularly excited about the potential of working with a variety of social media data and the rich insights this type of data can bring. A common thread running through both her teaching and research is sustainability, including transparency, ecosystem health and social justice. Therefore, Nicola places an important emphasis on embedding sustainability within the curriculum, workplace practices and publications. 

Summary

Working with social media data requires a specific set of knowledge and skills which this Little Quick Fix provides!

Product details

• Authors: Nicola Thomas, Thomas Nicola
• Assisted by: Nicola Thomas (Editor)
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2020
• EAN: 9781529709704
• ISBN: 978-1-5297-0970-4
• No. of pages: 132
• Series: Little Quick Fix
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Sociology > Sociological theories; Media Studies, SOCIAL SCIENCE / Statistics, SOCIAL SCIENCE / Methodology, Research methods: general, Research methods / methodology