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Offering the first comparative study of 1920s' US and Canadian print cultures, 'Imagining Gender, Nation and Consumerism in Magazines of the 1920s' comparatively examines the highly influential 'Ladies' Home Journal' (1883-2014) and the often-overlooked 'Canadian Home Journal' (1905-1958), revealing how they constructed their imagined audience as readers, consumers and citizens.
List of contents
List of Illustrations; Acknowledgements; Introduction; 1. Two Home Journals: A Comparative Approach; 2. The Art of Femininity: Aspiration and Self-Improvement; 3. The Home and Domesticity: Readers, Consumers, Citizens; 4. Fashionable, Beautiful, Moral: Idealised Images of Femininity; Appendix: Content Analysis of Advertising from the Ladies' Home Journal and Canadian Home Journal; Notes; References; Index.
About the author
Rachael Alexander is an early-career researcher, based at the University of Strathclyde, UK, where she teaches English literature. Her research focuses on American, Canadian and British magazines published throughout the twentieth century, considering them as collaborative texts, cultural artefacts and commercial products.
Summary
Offering the first comparative study of 1920s' US and Canadian print cultures, 'Imagining Gender, Nation and Consumerism in Magazines of the 1920s' comparatively examines the highly influential 'Ladies' Home Journal' (18832014) and the often-overlooked 'Canadian Home Journal' (19051958), revealing how they constructed their imagined audience as readers, consumers and citizens.
