Cultivating a Digital Culture for Effective Patient Engagement - A Strategic Framework and Toolkit for Health-Provider Websites

List of contents

About the Author. Chapter 1 – Introduction. Chapter 2 – Orienting. Chapter 3 – Enlightening. Chapter 4 – Aligning. Chapter 5 – Personalizing. Chapter 6 – Form. Chapter 7 – From Empowerment to Activation to Engagement. Appendix - HEWSi Instrument.

About the author

Lorren Pettit, MS, MBA has been a healthcare executive for more than thirty years, with experience in healthcare operations, corporate planning, and organizational development. Lorren began his hospital career leading the Geriatric Behavioral Health program for All Saints Health System (now operating as Baylor Scott & White All Saints Medical Center - Fort Worth). Having then worked for some of the most renown healthcare organizations in the US, to include VHA, Inc. (now operating as Vizient, Inc.), Press Ganey Associates, and HIMSS (Health Information Management and Systems Society), Mr. Pettit is currently the CEO and Principal of GeroTrend Research, a specialized healthcare market intelligence/consulting firm focused on servicing the clinical competitive positioning performance interests of senior care providers and investors.
Lorren completed his undergraduate work at the University of Winnipeg (Winnipeg, Manitoba, Canada), and achieved a Master of Science in Gerontology from Baylor University (Waco, TX) and a Master of Business Administration from the University of Dallas, Texas. Mr. Pettit served for a number of years as an Adjunct Faculty member at Indiana University teaching Medical Sociology, Social Marketing, and Gerontology. Mr. Pettit is co-author of two books, An Introduction to Health Information Technology in LTPAC Settings (2018) and Assessing the Value of Digital Health (2018).

Summary

This book offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, to include detailed guidance on website form and functionalities.

Product details

• Authors: Lorren Pettit
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 29.02.2020
• EAN: 9780367024352
• ISBN: 978-0-367-02435-2
• No. of pages: 140
• Series: HIMSS Book Series
• Subjects: Natural sciences, medicine, IT, technology > Medicine > General; Social sciences, law, business > Business > Advertising, marketing; COMPUTERS / General, BUSINESS & ECONOMICS / Marketing / General, MEDICAL / Health Care Delivery, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Research & Development, Research & development management, Sales & marketing, Information technology: general issues, Sales and marketing, Health systems & services, Information technology: general topics, Health systems and services, Research and development management