Business Recoded - Have Courage to Create a Better Future for Yourself Your Business

CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST
 
'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.'
ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company
 
'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.'
ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas
 
'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.'
STUART CRAINER, founder, Thinkers50
 
'Peter Fisk's excellent new book, Business Recoded, will help 'recode' your business by tapping into the minds of some of the world's most brilliant business leaders. It's a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.'
MARTIN LINDSTROM, author of Buyology and Small Data
 
'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.'
WHITNEY JOHNSON, author of Disrupt Yourself
 
'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.'
SANTIAGO INIGUEZ, President of IE University.
 
'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.'
ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution
 
Business needs a new code for success!
 
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.
 
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
 
The old codes that got us here don't work anymore. Moving forwards needs a new mindset.
 
Business Recoded is for business leaders who seek to progress in today's rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
 
Learn from the innovative strategies of incredible companies - Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
 
The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you - realising your future potential - by developing your own codes for more enlightened progress, personal and business success.
 
Do you have the courage to create a better future, for you and your business?

List of contents

Introduction: Recode xvii
 
Business needs a new code for success xvii
 
Why do we need to recode? xviii
 
The future isn't like it used to be xx
 
The new DNA of business xxii
 
The new DNA of business xxiv
 
The new DNA of leadership xxvii
 
Have the courage to lead the future xxx
 
Inspirations to change your world xxxi
 
Inspiration 1 Eliud Kipchoge xxxi
 
Inspiration 2 DeepMind xxxvi
 
Inspiration 3 Tan Le xl
 
Inspiration 4 Satya Nadella xliii
 
Inspiration 5 Mary Barra xlvii
 
Inspiration 6 Jack Ma l
 
Inspiration 7 JK Rowling liv
 
SHIFT 1 AURORA: Recode your future 1
 
How will you reinvent your business for a better future? 1
 
Code 1 What's your future potential? 3
 
Look forwards not back 5
 
What's your future potential? 9
 
Leaders need to be farsighted 14
 
Code 2 Have a future mindset 19
 
Open your mind to newness 20
 
Grow yourself, and your business 24
 
Create the future in your own vision 26
 
Code 3 Imagine a better business 28
 
The deep flaws of capitalism 28
 
Business as a platform for change 31
 
The $12 trillion opportunity of the SDGs 35
 
Code 4 Find your inspiring purpose 38
 
Finding your purpose 39
 
Purpose-driven companies do better 41
 
Turning inspiring purpose into practical action 44
 
Code 5 Create your future story 47
 
What's your future story? 48
 
Pixar and the hero's journey 51
 
The future story of your business 52
 
Code 6 Deliver more positive impact 54
 
Profitability and value creation 55
 
From shareholders to stakeholders 57
 
Smarter choices, positive impact 60
 
Code 7 Be the radical optimist 62
 
Believe in better 63
 
Be curious and optimistic 66
 
Be the change 68
 
Summary: How will you recode your future? 70
 
SHIFT 2 KOMOREBI: Recode your growth 73
 
Where are the best opportunities to grow further and faster? 73
 
Code 8 Ride with the megatrends 75
 
Code 9 Find new sources of growth 86
 
Finding the future first 88
 
Seeing things differently 91
 
The 12 sources of growth 93
 
Code 10 Embrace the Asian century 96
 
Incredible Asia 98
 
The new Silk Roads 100
 
Learning from growth markets 102
 
Code 11 Embrace technology and humanity 107
 
The 4th Industrial Revolution 108
 
AI is rocket fuel for growth 113
 
Humanising technology 117
 
Code 12 Start from the future back 120
 
Jump to the future 121
 
Explore future scenarios 122
 
Map the growth horizons 125
 
Code 13 Accelerate through networks 128
 
The exponential value of networks 129
 
Linear business vs. network business 131
 
15 types of network effects 133
 
Code 14 Build a growth portfolio 136
 
Infinite and invincible 138
 
Exploit the present and explore the future 139
 
Leading for relentless growth 141
 
Summary: How will you recode your growth? 142
 
SHIFT 3 TRANSCENDENT: Recode your market 145
 
How will you reshape your market to your advantage? 145
 
Code 15 Explore the market matrix 147
 
Blurred boundaries 147
 
Multi-dimensional markets 150
 
What business are you really in? 153
 
Code 16 Disrupt the disruptors 155
 
Every market is disrupted 155
 
How corporates can disrupt the disruptors 158
&nb

About the author

PETER FISK is an acclaimed global thought leader, bestselling author and inspiring speaker. He leads GeniusWorks, a strategic business accelerator based in London, advising executive teams on developing their skills and their future growth. He is a professor of leadership, strategy and innovation at IE Business School in Madrid, where he leads their flagship executive programs.
Fisk's career was forged in a superconductivity lab, accelerated by managing supersonic travel brands, shaped in corporate development, evolved in a digital start-up andformalised as CEO of the world's largest marketing network. In addition, he is the Thinkers50 Global Director and founder of the European Business Forum.

Summary

CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST

'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.'
ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company

'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.'
ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas

'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.'
STUART CRAINER, founder, Thinkers50

'Peter Fisk's excellent new book, Business Recoded, will help 'recode' your business by tapping into the minds of some of the world's most brilliant business leaders. It's a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.'
MARTIN LINDSTROM, author of Buyology and Small Data

'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.'
WHITNEY JOHNSON, author of Disrupt Yourself

'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.'
SANTIAGO INIGUEZ, President of IE University.

'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.'
ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution

Business needs a new code for success!

Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.

Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

The old codes that got us here don't work anymore. Moving forwards needs a new mindset.

Business Recoded is for business leaders who seek to progress in today's rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.

Learn from the innovative strategies of incredible companies - Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.

The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you - realising your future potential - by developing your own codes for more enlightened progress, personal and business success.

Do you have the courage to create a better future, for you and your business?

Product details

• Authors: Fisk, P Fisk, Peter Fisk, Peter (Pa Knowledge Limited Fisk, Fisk Peter
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 31.07.2020
• EAN: 9781119679868
• ISBN: 978-1-119-67986-8
• No. of pages: 528
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Management; Marktforschung, Werbung, Market research, BUSINESS & ECONOMICS / Small Business, Small Business / Entrepreneurship, Business & management, Wirtschaft u. Management, Wirtschaft /Ratgeber, Management f. Führungskräfte, Management / Leadership, Innovations- u. Kreativitätsmanagement, Creativity & Innovation Management