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Just about every book on creativity is bullshit. Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative.
That's where this book comes in.
The Creator Mindset is designed to bring you simple, sound, and practical tools to awaken your creativity at work-even if you don't think you are creative. Not fluff or theories. No bullshit or fillers. Bashan draws on a lifetime of success in business to give you real actionable tools that you can use to become more creative. And each chapter brims with businesslike action items on how to make creativity happen at work.
Written in plain language with real-world examples, chapters include:
- Creativity for non-creative people
- Training your mind to think in a creative way
- When nothing else works-creativity will
- The virtues of listening-and the value of making mistakes
Meant to be used as a manual which you can draw upon at the office, business, or in your career, The Creator Mindset is all about teaching you how to awaken your long lost creativity in order to see the world as it can be, not as it is.
List of contents
Introduction: Logic Alone Is Not Enough
PART I
WHAT IS THE CREATOR MINDSET?
1 Creativity for Noncreative People
2 Business Leadership Through an
Unorthodox Channel: Creativity
3 Training Your Mind to Think in a Creative Way
4 The Trinity of Creativity
P A R T I I
WHY THE CREATOR MINDSET AND WHY NOW?
5 The Brain and Heart on a Collision Course of Prosperity
6 When Nothing Else Works, Creativity Will
7 A World That Can Be, Not a World That Is
PART III
USING THE CREATOR MINDSET
8 Creativity's Unlikely Personality Traits
9 On the Virtues of Listening
10 The Importance of the Little Victory
11 The Value of Making Mistakes
12 Art and the Ego
13 Character Counts
14 The Four Ps You Need for Growth
PART IV
SUSTAINING YOUR CREATOR MINDSET
15 The Disease of Self-Doubt
16 Comfort, Computers, and the Multitasking Myth
17 How to Champion the Good Idea
18 The Creator Mindset Guide to Crisis
19 The Complacency Conundrum
20 Starting Anew
A Closing Note from the Author
Acknowledgments
Notes
Index
About the author
Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.
