Hashtags and Headlines - Marketing for School Leaders

This book highlights effective and tangible marketing practices for k-12 education professionals.

List of contents

Foreword
Introduction
Chapter 1: Relationship Building with Educational Consumers
Chapter 2: Strategic Marketing Planning
Chapter 3: The Marketing Mix Introduced: Product, Price, Place
Chapter 4: The Marketing Mix: Promotion
Chapter 5: Social Media Marketing
Chapter 6: From Lesson Plans to Marketing Plans

About the author

Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.

Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools.

David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.

Summary

This book highlights effective and tangible marketing practices for k-12 education professionals.

Product details

• Authors: Azure Angelov, Azure D. S. Angelov, Azure D. S. Pettinga Angelov, Azure Pettinga Angelov, David F. Bateman, David F. Ph. D Bateman, Deidre Pettinga, Deidre Angelov Pettinga
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 30.04.2020
• EAN: 9781475853049
• ISBN: 978-1-4758-5304-9
• No. of pages: 130
• Subjects: Humanities, art, music > Education > Education system; Social sciences, law, business > Business > Advertising, marketing; USA, BUSINESS & ECONOMICS / Marketing / General, EDUCATION / Administration / General, EDUCATION / Leadership, EDUCATION / Aims & Objectives, Organization & management of education, Educational administration and organization, United States of America, USA, Educational strategies & policy, Sales & marketing, Schools, Sales and marketing, Schools and pre-schools, Educational strategies and policy