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The book deals with the problems of media communication and its formation in the Slovak Republic in and after 1993. It focuses on the social function of the media in the sense of journalistic communication. The authors also address the problems of gender stereotypes presented through social networks and advertising in all kinds of media in Slovakia and abroad. This book also explores the question of forming a theoretical basis for the creation of mass media communication (print media, film, photography, literature, works in marketing communication, books). This book does not elaborate on all problems of the mass media in the Slovak Republic, but it attempts to examine the key issues.
List of contents
Gender stereotypization - Artistic communication - Journalistic genres - Literary criticism -Analytical journalism - Social networks - Functions and advertising in media - Magazine Romboid - Creation of mass media communication - Media issues - Print media - Art - Literature - Marketing communication
About the author
Veronika Cillingová, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her academic interests focus on language of journalism and journalistic genres.
Eva Bútorová, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. She conducts research on gender stereotyping and gender equality in media and advertising.
Daša Nová¿iková, PhD, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her academic interests focus on journalistic genres and literary criticism.
Jitka Rož¿ová, Ph.D, is an assistant professor in the Department of Journalism at the Constantine the Philosopher University in Nitra. Her research interests include art in media communication and advertising.
