Mass Communication Theory - Foundations, Ferment, and Future

About the author

Stanley J. Baran is Professor of Communication at Bryant University. He has won numerous teaching awards, including the AMOCO Teaching Excellence Award as the best instructor at the University of Texas at Austin and the College of Communication's Teaching Excellence Award as that college's outstanding professor. At San Jose State University he was named President's Scholar as the university's outstanding researcher.

Dennis K. Davis is Professor Emeritus of Communication at Penn State University. His teaching and research center on mass communication theory, new media literacy, international communication, research methods, and political communication. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association.

Summary

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.

Additional text

This book is good for first-year graduate students to get a sense for the diversity of theoretical approaches to mass communication as well as the overarching historical trends leading to the development of the theories." - Robin Johnson, Sam Houston State University

Product details

• Authors: Stanley J. Baran, Stanley J. (Professor Baran, Stanley J. (Professor of Communication Baran, Stanley J./ Davis Baran, Baran Stanley J., Dennis K. Davis, Dennis K. (Professor Emeritus of Communication Davis, Davis Dennis K.
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 29.02.2020
• EAN: 9780190942779
• ISBN: 978-0-19-094277-9
• No. of pages: 448
• Subjects: Social sciences, law, business > Media, communication > Communication science; USA, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, United States of America, USA