Qualitative Research Methodology in Business

This book is aimed at graduate students of business and business practitioners. It demonstrates the application of qualitative research in the business setting both from the perspective of different methods (of data collection, systemization, analysis and interpretation) and different business functions (human resources, production and marketing). Numerous real-life illustrative examples and case studies are featured to guide students as well as practitioners towards a successful completion of their own qualitative research projects.

Summary

This book is aimed at graduate students of business and business practitioners. It demonstrates the application of qualitative research in the business setting both from the perspective of different methods (of data collection, systemization, analysis and interpretation) and different business functions (human resources, production and marketing). Numerous real-life illustrative examples and case studies are featured to guide students as well as practitioners towards a successful completion of their own qualitative research projects.

Product details

• Authors: Irena Ograjensek
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 31.01.2020
• EAN: 9781118945612
• ISBN: 978-1-118-94561-2
• No. of pages: 440
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > General, dictionaries; Social sciences, law, business > Business > General, dictionaries; Statistik, Soziologie, Wirtschaftsmathematik, Sociology, Statistics, Business & management, Forschungsmethoden, Wirtschaft u. Management, Statistics for Finance, Business & Economics, Finanz- u. Wirtschaftsstatistik, Soziologische Forschungsmethoden, Research Methodologies, Wirtschaftsmathematik u. -statistik, Business Statistics & Math