Hype Yourself - A no-nonsense PR toolkit for small businesses

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***
Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion.

About the author

Lucy Werner is the writer behind Top 50 business newsletter Hype Yourself on Substack.
With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.
She’s the author of two bestselling books, Hype Yourself and Brand Yourself, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch.
She is a Domestika instructor and Adobe Express Global Ambassador, based in rural France..

Summary

A toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.

Product details

• Authors: Lucy Werner
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 31.01.2020
• EAN: 9781788601238
• ISBN: 978-1-78860-123-8
• No. of pages: 228
• Dimensions: 140 mm x 216 mm x 15 mm
• Weight: 306 g
• Subjects: Social sciences, law, business > Business > Management; Public Relations, BUSINESS & ECONOMICS / Public Relations, Entrepreneurship, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Small Business, Small businesses and self-employment, Entrepreneurship / Start-ups