Food Blogs, Postfeminism, and the Communication of Expertise - Digital Domestics

This book examines how and whywomen use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

List of contents

Chapter 1: Food Blogs as a 21st-Century Genre
Chapter 2: Constitutive Rhetoric and Digital Communities
Chapter 3: Defining the Blogging Voice
Chapter 4: Constituting Postfeminist Womanhood
Chapter 5: It's Nice to See Someone Like Us on TV
Conclusion: Postfeminist Legacies of Comfort and Community

About the author

Alane L. Presswood is director of forensics at Hollins University.

Summary

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

Product details

• Authors: Alane L. Presswood
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 31.12.2019
• EAN: 9781498593687
• ISBN: 978-1-4985-9368-7
• No. of pages: 172
• Series: Communicating Gender
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; LANGUAGE ARTS & DISCIPLINES / Communication Studies, audience, bloggers, constitutive rhetoric, digital rhetoric, domesticity, expertise, food blogs, Gender Studies, Media Studies, postfeminism, private sphere, social media, women's rhetoric, Women's St