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This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging.
List of contents
Table of Contents
Preface
Chapter 1: Can Elementary Students Learn Economics and Media Literacy?
Chapter 2: Marketing & Media: The Twin Pillars of American Society
Chapter 3: Introduction to Basic Economics (The Objective Study of Choice)
Chapter 4: Behavioral Economics (How we are "Nudged" While Making our Choices)
Chapter 5: Coolness: The Super Nudge
Chapter 6: Seeking Media Lit's Holy GRAIL (Consumer Demographics)
Chapter 7: An Age-old Question (Age and Consumerism)
Chapter 8: Child's Play or Child's Pay? (Children, Consumerism, and Media)
Chapter 9: Media Literacy, Relativity, and Persuasion
Chapter 10: Telling the Truth
Glossary
Bibliography
About the Authors
Index
About the author
Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students.David W. Loveland’s liberal arts education of studying ancient language, culture, religion, and literature have been instrumental in understanding the effects of media literacy through time. A career educator living in Dallas, Texas, Dave teaches 8th grade Humanities with an emphasis on American history and language arts.
Summary
This teaching manual supplies lessons designed for elementary students (grades 1 – 5) that establish a foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging.
