Managing Innovation Within Networks

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

List of contents

1. Introduction 2. Innovation 3. Product Development, Adoption and Diffusion 4. Interaction and Networks 5. User Involvement in Product Development 6. Development of Innovations Within Networks 7. Managerial Implications. Appendix A: Critical Issues To Be Considered When Involving Potential Users and Various Third Parties in Product Development Processes Appnedix B: Some Methodological Considerations

About the author

Wim Biemens

Summary

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Product details

• Authors: Wim Biemans, Wim G. Biemans
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 29.02.2020
• EAN: 9781138574137
• ISBN: 978-1-138-57413-7
• No. of pages: 294
• Series: Routledge Library Editions: The Economics and Business of Technology
• Subjects: Social sciences, law, business > Business > Miscellaneous; Business & Economics / General, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Economics / Theory, Business innovation, Research & development management, BUSINESS & ECONOMICS / International / Economics & Trade, Research and development management