Public Relations Writers Handbook

List of contents

What is Public Relations Writing? 1. Purpose, Process, Style, Form and Tone Media Relations 2. News Releases and Other Types of Releases 3. Media Pitches 4. Media Advisories/Alerts 5. Public Service Announcements 6. Media Kits Storytelling 7. Interviewing 8. Background Materials and Backgrounders 9. Fact Sheets 10. Bio Sketches 11. News Writing 12. Feature Writing Writing for Digital Media 13. Email and Writing for the Web 14. Writing for Social Media Business and Executive Communications 15. Letters and Memos 16. Speech Writing Writing for Events 17. Talking Points and Run of Show 18. Shot Lists and Photo Captions

About the author

Whitney Lehmann, Ph.D., APR, is an assistant professor of communication in the Department of Writing and Communication at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.

Summary

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

Product details

• Authors: Whitney Lehmann, Whitney (Nova Southeastern University Lehmann
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.12.2019
• EAN: 9780815365297
• ISBN: 978-0-8153-6529-7
• No. of pages: 184
• Subjects: Social sciences, law, business > Media, communication > Communication science; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies