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This book examines the historical development of music video as a commodity and the established structure for the production, distribution, and exhibition of music video with special emphasis on the premiere music channel, Music Television (MTV).
List of contents
Constructing Video Dreams: Music Video in a Commercial Culture -- Part 1 The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV's Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV's Corporate Intrigue and Sagging Ratings -- Part 2 The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies' Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative Expression
About the author
Jack Banks is assistant professor of communication at the University of Hartford.
Summary
This book examines the historical development of music video as a commodity and the established structure for the production, distribution, and exhibition of music video with special emphasis on the premiere music channel, Music Television (MTV).
