Art of Startups - How to Beat Larger Companies Using Machiavellis War Strategies

What does a five-hundred-year-old political and military strategist have to do with the world of startups?

Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively - and lead with impact.

List of contents

Introduction; Foreword by Joe Gebbia, cofounder and chief product officer of Airbnb; Cast of Characters; 1. Maneuvers-How Weak Companies Can Outmaneuver Stronger Ones; 2. Innovation-Using Few Resources to Innovate in a Big Way; 3. Alliances-Keeping Your Friends Close and Your Enemies Even Closer; 4. Leadership-Becoming the Prince; Bonus Chapter; Index.

About the author

Edoardo Maggini is a serial entrepreneur and inventor who has co-founded three startup companies in the past 10 years ranging from the food industry to renewable energy. Edoardo, studied at Harvard Business School and worked in New York for a Fortune 500 as operations manager, where he invented an automated cleaning device for elevator steel cables. Edoardo is currently working at his new startup company, Fenix Technologies, in the recycling industry.

Product details

• Authors: Edoardo Maggini
• Assisted by: Joe Gebbia (Foreword)
• Publisher: Anthem Press
• Languages: English
• Product format: Hardback
• Released: 29.02.2020
• EAN: 9781785271687
• ISBN: 978-1-78527-168-7
• No. of pages: 190
• Subjects: Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / New Business Enterprises, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Personal Success, BUSINESS & ECONOMICS / Research & Development, business strategy, Ownership and organization of enterprises, Research and development management, Entrepreneurship / Start-ups