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Informationen zum Autor Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. Klappentext Get digital with your brand today!Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!You'll learn how to identify the digital markets and media that work best for your business--no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process!* Learn targeted digital strategies for increasing brand awareness* Determine the best-fit online markets for your unique brand* Access downloadable tools to put ideas into action* Meet your business goals with proven digital tacticsDigital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! Zusammenfassung Get digital with your brand today!Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!You'll learn how to identify the digital markets and media that work best for your business--no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process!* Learn targeted digital strategies for increasing brand awareness* Determine the best-fit online markets for your unique brand* Access downloadable tools to put ideas into action* Meet your business goals with proven digital tacticsDigital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! Inhaltsverzeichnis Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go from Here 4 Part 1: Getting Started with Digital Marketing 5 Chapter 1: Understanding the Customer Journey 7 Creating a Customer Avatar 8 What to include in your customer avatar 9 Introducing Agency Eric: A customer avatar example 10 Getting clear on goals and values 11 Finding sources of information and entertainment 12 Honing in on demographics 12 Adding challenges and pain points 13 Preparing for objections 14 Getting Clear on the Value You Provide 15 Knowing the Stages of the Customer Journey 16 Step 1: Generating awareness 17 Step 2: Driving engagement 18 Step 3: Building subscribers 19 Step 4: Increasing conversions 20 Step 5: Building excitement 20 Step 6: Making the core offer sale and more 21 Step 7: Developing brand advocates 22 Step 8: Growing brand promoters 23 Preparing Your C...
